Content Syndication — Spread Your Words Quickly and Easily
MARCH 15, 2014. SHARON REMEIKIS-CONTENT SYNDICATION
Now that we (properly) have a renewed emphasis on content marketing, we thought we would share a tactic that is somewhat little-used. Content syndication is a marvelous way to get your best content spread around the internet with relatively little effort. The reasons why you’ll want to dive headlong into content syndication are numerous.
First off, the authority, traffic and backlinks derived from this type of marketing can be profound. Add the social media aspects of these sites, and your own efforts with letting your social channels know about postings, and you’ve got the recipe for a flood of benefit.
5 Excellent tips for syndicating your content!
Paid content syndication sites – If you’ve got a bit of a budget, (but not a lot!) content syndication sites like Outbrain and Taboola are great choices to help you get your content viewed on major websites like Time, The Washington Post and CNN, and a host of others. These are convenient to use, and welcome smaller marketers.
Industry specific blogs – Free solutions are plentiful within your own market. You simply need to search them out. Sites that are relevant to your audience, but not direct competitors, (we should be so lucky!) are always interested in quality content.
Doc sharing sites – Document sharing sites like Slideshare, Scribd, DocStoc and a few others are terrific databases for your content. They get a ton of traffic, and rank well in Google. On top of that, you can accomplish this in minutes yourself, and the traffic and backlinks are there for the taking.
Submit to content aggregators – There are actually sites that aggregate content from around the net, and a few of these have grown into some of the biggest sites out there today. Think Mashable, TechCrunch, etc. You’ll be a little more likely to get your content submitted to the likes of AllTop and 9Rules.
Submit to blogging networks – Submit your blogs posts to blogging networks like BlogEngage and Bloggersbase. These sites get a ton of visitors, and your content can find many new readers here. Which is what we’re all after, right?